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Henrik Lundvall

Head of content

Henrik has extensive experience in senior roles within international media and tech companies, including TT, Expressen, Microsoft, Axel Springer and Lifesum. At Yazen, he is Head of Content, with responsibility for strategy, marketing and in-app content, working closely with product, medical and tech teams.

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Henrik Lundvall has a solid background in leadership roles across international digital media and tech companies. He started his career in local media in Sweden and has since held senior roles at TT, Expressen and Microsoft, where he worked as Operations Lead. Within the Axel Springer group, he was responsible for launching the company’s products across 28 international markets, and he has also been Managing Editor at Lifesum.

At Yazen, Henrik is Head of Content. He’s responsible for everything related to content across the business – from content and communications strategy to marketing, in-app content and business development. In his role, he leads cross-functional teams and works closely with product, doctors and tech teams to make sure the content is evidence-based, engaging and genuinely useful for the people using Yazen.

Articles by

Henrik Lundvall

Health and lifestyle

Are weight loss and fat loss the same thing?

Many people who want to improve their health talk about “losing weight” – but what does that actually mean? Is the goal to weigh less, or to have less body fat? The difference is crucial for both health and results. To choose the right strategy, you need to understand the distinction between weight loss and fat loss. Even though they may sound like the same thing, they have different effects on our bodies and our health.